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Infusionsoft: Marketing Automation to Help Small Businesses Thrive

CIO VendorClate Mask, CEO
Today’s businesses increasingly rely on sales and marketing software tools that are available to save time, money, and increase efficiency. These software tools are often very expensive for small businesses. Chandler-based Infusionsoft is one such company that helps small businesses and entrepreneurs save time and simplify operations by combining sales and marketing tools in a single system. “Our software, services, and educational content help small businesses get organized, grow sales, and save time.” states Clate Mask, CEO and Co-Founder, Infusionsoft.

The company offers marketing automation tool to help customers form stronger relationships and engage their audience with personalized and automated follow-up. “We help businesses streamline the way they market to new customers by automating lead capture and followup,” says Mask. The market automation tool supports the enterprises send messages that are timely and relevant to customers' needs by generating personalized communications based on email sends, opens, clicks, form submissions, and payment history.

Once the customers have the power of automation in their business, they will see possibilities everywhere


The company also assists the organizations to create entire follow-up marketing campaigns, generated by a single action, profile, or contact with its Campaign Builder feature. “Our customers can be as creative as they want with Campaign Builder, which is built to adapt,” says Mask. From new hire onboarding to purchase fulfillment, organizations can automate repetitive external processes through Campaign Builder. “Once the customers have the power of automation in their business, they will see possibilities everywhere,” he adds.
The company’s Customer Relationship Management (CRM) helps the businesses convert their contacts into customers with contact management. “We import and organize the contacts that come to our customers’ businesses—both online and offline— with tagging and segmentation,” explains Mask. “We collect data about their leads’ behaviors, score them based on marketing interactions, and prioritize the leads that are hottest and ready to buy.” Based on unique customer profiles, Infusionsoft tracks engagement and customizes followup messages. The company’s CRM software allows the organizations to sort out contacts to help them communicate better and cater to the needs of the customers. Infusionsoft assists the organizations by providing every important detail about their customers’ leads in a single place. Alongside delivering the most befitting product with multiple features, Infusionsoft also serves its clients by offering consulting, training, and support services. The experts provide individualized training and guidance to the customers in order to help them build their own software and deliver better support to their clients and thrive in marketing. “They can choose the service plan that’s best for their budget, learning style, and stage of business,” says Mask.

Infusionsoft is strongly acclaimed for steering its clients towards a successful path through their products and services. To throw light on one of Infusionsoft’s customer success stories, Mint Social, a social media marketing and online branding firm, was struggling to scale highly customized social media and content marketing process as it was growing rapidly. Mint Social approached Infusionsoft looking for a solution that can add more resources to its business and increase scalability. Infusionsoft’s marketing tool enabled Mint Social accelerate marketing results for their clients and streamline their operations within weeks. As a result, Infusionsoft’s sales and marketing automation tool transformed business operations for Mint Social and enabled them to better serve their clients, generate awareness, and scale their efforts in the process.

In the days to come, the company will continue to help small businesses thrive in competitive environment by enhancing their products and services.