The future of marketing depends upon the automation as marketing technology not only saves firms’ significant amount of time but also helps them receive value for the money spent on marketing. Presently, marketing automation tools are no longer a business luxury but a must-have necessity to scale the heights of success in this digitally driven marketplace. If businesses are currently not exploiting automation technology to its extent for their digital marketing strategies, they are likely to start doing it in a few upcoming years. In such a fluid market scenario, marketing automation tools have become accessible to business of all sizes and shapes.
Marketing automation integration and consolidation of many channels is one of the popular ways of streamlining and optimizing various marketing activities such as lead generation and capture, ROI analysis, and marketing campaigns. Such integration and consolidation of marketing automation also engage the right users and many potential prospective consumers to the brand at the right time via the many marketing channels.
But the most challenging task of any CIO is to evaluate the several marketing automation platforms available in the market and choosing one to aptly fit and complement their business. Comprehending such a scenario, many marketing service providers have now begun to offer services which include assessing, evaluating, and finalizing an automation marketing platform. Further, the guidance in choosing an automation marketing platform does not end here. Today, striding ahead in their offerings, service providers are also supporting the deployment and implementation of those automation marketing platforms for the firms.
Along with installing automation marketing software, organizations also require a strategic consultant that could guide them in improving their marketing techniques. Be it content related marketing, email, or social media marketing, consultants offer valuable and relevant advice to the firms to bolster their current stand on the marketing. Adopting such strategies provided by the skilled and adept consultants results into an elevated level of exposure for the brand.
Another major challenge faced by CIOs is the management of automation marketing tools installed within their organizations’ premises. Various prominent marketing automation services providers are adept at handling the entire lifespan of the marketing automation system; they support every aspect of the marketing automation from moving leads through the sales funnel to making sure they qualify for the sales and attract customers to generate revenue.
Along with such technical capabilities that marketing automation service providers offer, they also set up various personalized campaigns and advertisements according to the clients’ requirement. By doing so, the service providers ensure to attract the right customers for the right brand.
Similarly, the potential of other highly anticipated technologies such as real-time communication, lead generation, and voice commands are revolutionizing the marketing automation industry. In this edition, our distinguished panel comprising of CEOs, CIOs, VCs, and analysts along with the editorial panel of Marketing Tech Outlook brings Top 10 Marketing Automation Services/Consulting Providers to the forefront to help company executives make the right decision while adopting any marketing automation software or tools.
We present to you Marketing Tech Outlook’s ‘Top 10 Marketing Automation Services/Consulting Providers of 2019’