Top 10 Marketing Automation Solution Companies - 2017

A bevy of technological changes in the marketing landscape is creating a whole new stage for marketers to hone their performance with smart responsive systems that enhance overall business productivity. Marketing automation software systems and services are automating a host of repetitive manual tasks and reforming the way organizations are managing their time and targets to result in more deals and faster closures. The integration of artificial intelligence (AI) into the marketing automation technology stack enables marketers to execute personalized campaigns at scale and decipher buyer personas that help in increasing the customer satisfaction quotient. AI makes marketing automation more humanoid and helps marketers create better content, target consumers more effectively, understand topical relevance on a much deeper level and generate useful and relevant content much faster. Likewise, machine learning proves its mettle with its ability to glean fact-based insights and predictive knowledge about the customer from the massive structured and unstructured data. The convergence of these smart technologies is enabling modern marketing automation platforms to predict the best times to interact with the customer at the most optimal point in the customer journey. In order to assist CIOs in identifying the right marketing automation solutions, a distinguished panel comprising CEOs, CMOs, CIOs, VC, and analysts including Marketing Tech Insights editorial board has selected the leading firms that offer best-of-breed technology solutions and services in the marketing automation landscape. The selection panel looked at the vendor’s capability to fulfill the need of the buyers with effective solutions that add value and promote business growth. In this edition of Marketing Tech Insights, we bring to you “Top 10 Marketing Automation Solution Providers-2017.”