Marketing is increasingly driven by data and advancements in technology, be it the use of different marketing strategies or various marketing tools and software to gain increased ROI. It is the right time for every organization to jump into marketing automation. To align their services with market demands, many B2B firms have moved beyond simple forms of marketing such as email and social media. They are now shifting their focus to multichannel messaging in real-time.
As automation has invaded every facet of the marketing arena, from sending emails to interacting with customers using intelligent chatbots, it is crucial for marketers to remain abreast with the latest trends in the marketing automation landscape.
In today’s consumer-first market, personalized content marketing is expected to take the lead. This is because customers are demanding relevant and one-of-a-kind experiences from their brands. By combining user attributes on the website and social media, studying their preferences such as likes and dislikes, and buying habits, marketers could formulate a strategy that offers personalized recommendations to the customers. Use of various marketing tools and software helps marketers to collect the aforementioned data and perform data analytics to extract actionable insights from the information.
Among many, one of the prominent and most promising marketing automation trends is the use of enhanced applications powered by artificial intelligence (AI). Marketing automation tools such as Adobe Audience Manager and ActionIQ not only offer marketers the ability to measure past marketing campaign performance but also formulate future campaigns that are likely to result in successful marketing. Similarly, several other marketing automation applications include delivering personalized content to the consumers’ inbox, cater to their specific needs, and provide round-the-clock customer service without human intervention. Chatbots are one of those ways of providing customized experiences to the customers.
Another major benefit of marketing automation is its ability to integrate various marketing channels such as email, social media, mobile, and search engine to provide an omnichannel experience. Marketing automation enables marketers to identify and discover various touchpoints to deliver information, which is relevant to the customers. Such an approach of engaging consumers helps organizations to attract potential prospects on their website regardless of the channel used. However, leveraging the maximum benefit of omnichannel marketing is still far from reality for many enterprises.
Similarly, the potential of other highly anticipated techniques and technologies such as real-time communication, lead generation, and voice commands that have entered the market are revolutionizing the marketing automation industry.
This edition of Marketing Tech Outlook features companies that are at the forefront of offering Marketing Automation Solution. In the last few months, a distinguished panel comprising of CEOs, CIOs, VCs, and analysts including our editorial board reviewed the top companies in the domain, and shortlisted the ones that are at the helm of tackling challenges in the marketing automation solution space. All of the selected vendors are at the top in their respective field and have vast experience in providing solutions that accelerate business growth and customer satisfaction through marketing.
We present to you Marketing Tech Outlook’s ‘Top 10 Marketing Automation Solution Providers of 2019’