With marketers investing a considerable amount of time and efforts in creating and curating online content, automating these entire process can turn to be a game changer for the players in the industry. The role of marketing automation tools cannot be discounted as they helps businesses in generating and nurturing leads and prospects more effectively. It has become crucial for enterprises to implement the right marketing automation systems to stay relevant in a hyper-competitive marketing environment.
Targeting the unprecedented demand for automation solutions in the market, there are a multitude of vendors delivering entry level systems to sophisticated marketing automation software. The aim is to allow enterprises integrate best practices in their marketing strategies in addition to developing programs that enable the clients realize ROI and profitability goals from lead generating campaigns. The solutions also facilitate cross functional alignment between marketing and sales departments for better co-operation and implementation of highly effective marketing programs.
With numerous marketing automation solution vendors delivering a full spectrum of services—from strategic planning to launching, managing, and measuring marketing campaigns, it can be an arduous task for the CIOs to zero in on the right solution for their company. In order to assist CIOs and CMOs in identifying the right marketing automation solutions, a distinguished panel comprising of CEOs, CMOs, CIOs, VCs, and analysts including Marketing Tech Outlook editorial board have selected the leading firms that offers best-of-breed technology solutions and services in the marketing automation landscape.
The selection panel looked at the vendor’s capability to fulfill the need of buyers with effective solutions that curb challenges and promote business growth. In this edition of Marketing Tech Outlook, we bring to you “Top 10 Marketing Automation Solution Providers”.