Dotdigital
Marketing Automation Done Right
Juliette Aiken, Head of Product MarketingAlleviating these concerns, dotdigital equips marketers with marketing automation that is capable of providing a lot more personalization at scale. The company’s Engagement Cloud platform leverages effective data-powered insight and segmentation to allow clients to personalize customer journeys seamlessly. “We believe that as technology gets smarter, automation and personalization can absolutely go hand in hand. And that is what we help clients achieve,” says Juliette Aiken, Head of Product Marketing at dotdigital.
Marketing Automation at Your Fingertips
Whether it’s data-driven email marketing or complete omnichannel campaign orchestration, dotdigital’s all-in-one platform is the solution for all marketing needs.
Recent research by the team at dotdigital shows that in comparison to last year, brands are seeing more engagement with their digital marketing than ever. Year on year, email opens and clicks are up (+82 percent and +95 percent respectively), but so are sends (+59 percent). So, while this is good news for marketers who are accelerating their efforts to become more digitally mature, our inboxes are becoming more crowded with both our marketing communications and those of competitors. And so it’s becoming more pertinent than ever that marketers have the tools available to them with which they can create timely and relevant customer journeys with ease.
With dotdigital’s platform Engagement Cloud, marketers are able to automate key customer touch points with messages and re-engagement programs. Ease of use may seem like a given, but there’s a big difference between creating a UI that looks the part and developing tools in a way that customers can hit the ground running.
dotdigital’s customers have a range of automation, segment, and product recommendation libraries available to them that makes getting started, and knowing where to start, feel like a bite-sized exercise.
“Amongst our customer base at dotdigital, we’ve also found an increased willingness to experiment with channels other than email. Mobile messaging sends alone saw a 221 percent increase YoY,” explains Juliette.
We believe that as technology gets smarter, automation and personalization can absolutely go hand in hand. And that is what we help clients achieve
From delivering time-saving automated omnichannel campaigns to communicating with contacts across channels such as email, SMS push, and social, dotdigital Engagement Cloud simplifies the process of targeting the right audience at the right time for companies. Whether it’s delivering automated campaigns, boosting ROI, or utilizing data to offer targeted campaigns, dotdigital has become the go-to solution provider in the market as demonstrated by recent inclusion in G2’s Winter 2020 report and Forrester’s Email Wave.
Data continues to play an important part in enabling marketers to do more with less. For brands that sell online, dotdigital launched Commerce Intelligence last year which allows customers to target and re-engage customer cohorts depending on their purchasing behavior with that brand. Rather than just looking at our goals as a business, RFM personas and AI product recommendations are just some of the tools that allow brands to be truly customer-centric, and therefore more successful in hitting their goals.
Putting data at the fingertips of our customers isn’t something marketing platform providers can do in silo. dotdigital continues to invest in its integrations and relationships to and with key ecommerce and CRM platforms that marketers use today, including Shopify, BigCommerce, Magento, and Microsoft Dynamics 365. “It’s essential that we cognize when it’s beneficial to partner recognize a solution provider that is offering the best-of-breed solution in that area,” states Juliette.
Success stories of global customers across several verticals, including retail, entertainment, higher education, sports and leisure, and travel, are a testament to dotdigital’s platform capabilities and extensibility. For instance, Caruso’s Natural Health—an Australian family-owned company offering complementary medicines throughout Australia— approached dotdigital to enhance its customer engagement process and build a more robust ecommerce strategy. The brand carried out an experiment by integrating dotdigital’s automation and analytics tools into its 2019 Singles’ Day campaign while focusing on an omnichannel strategy, customer engagement, and digital support. Implementing dotdigital’s latest RFM value model and dashboards helped the company gain a 72 percent increase in conversion rates from the RFM segmented audiences, which accounted for 25 percent of the total revenue generated from the email campaigns. For every $1 spent, the return was $39—with 95 percent of these conversions attributed to dotdigital.
Milan Patel, CEOAs retargeting became a strong driver of revenue, Caruso’s Natural Health is looking forward to exploring other domains with dotdigital. The pillars of success
Starting as an email service provider named dotmailer, dotdigital has been in the marketing business for over two decades. As a result, the company has strong in-house expertise in niche areas of marketing that are typically outsourced. With changing market demands, the company has evolved to become a provider of marketing solutions, including automated personalized end-to-end customer journeys, all with a click of a button. “We recognized that within our automation capabilities, we needed to offer marketers the ability to do more than just automate email lifecycle programs. So, we introduced a multitude of channels including SMS, social media, live chat, and more,” comments Juliette.
"Keeping up to speed with the latest digital developments can seem daunting, but with our mantra of ‘think big, start small, scale quickly’, true customer engagement is achievable for everyone"
Since its inception, product innovation has been one of dotdigital’s strategic growth pillar. It invests a double-digit percentage of its turnover back into the research and development of its platform as it continues to evolve. “The fact that we have been going strong for 20 years shows that research and development is an incredibly key part of our strategy,” says Juliette. Besides the platform, dotdigital’s services and people are vital. The company works proactively with the clients to track their progress and use it to the fullest.
“Our team of incredibly passionate, experienced individuals offer 24/7 customer support and production services, which are just a couple of key differentiators,” explains Juliette. “Besides providing an excellent service all-round, time-to-value is a strategic theme we continuously deliver on. Customer feedback shows that the speed at which they see value from the platform and our services is next to none, and satisfaction is very high. Clients can be up and running within just a couple of weeks.”
As a growing global business with over 350 employees, dotdigital currently has a presence in over 150 countries with international offices in eleven, including the US, UK, Australia, and Singapore. Geared up for the future, dotdigital plans on further developing its data capabilities to ensure that its customers are working in a future-proofed environment. “Keeping up to speed with the latest digital developments can seem daunting, but with our mantra of ‘think big, start small, scale quickly’, true customer engagement is achievable for everyone,” concludes Juliette.
November 04, 2020
Dotdigital News
The journey of the Windrush generation
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Company
Dotdigital
Management
Juliette Aiken, Head of Product Marketing and Milan Patel, CEO
Description
dotdigital equips marketers with marketing automation that is capable of providing a lot more personalization at scale. The company’s Engagement Cloud platform leverages effective data-powered insight and segmentation to allow clients to personalize customer journeys seamlessly. Whether it’s data-driven email marketing or complete omnichannel campaign orchestration, dotdigital’s all-in-one platform is the solution for all marketing needs. Recent research by the team at dotdigital shows that in comparison to last year, brands are seeing more engagement with their digital marketing than ever. With dotdigital’s platform Engagement Cloud, marketers are able to automate key customer touch points with messages and re-engagement programs
At Dotdigital, we recently learned about a personal story from one of our employees, whose family is linked to the Windrush generation. This group not only transformed modern Britain but also built a strong community within British society, despite facing considerable challenges.
Their journey serves as a testament to their ability to overcome adversity and navigate difficult times to create a brighter future for themselves and future generations. This Black History Month, we want to amplify the story of the Windrush generation and honor their resilience, determination, and cultural impact.
Who are the Windrush generation?
The Windrush generation refers to the thousands of people who migrated from the Caribbean, particularly Jamaica, Trinidad and Tobago, Barbados, and other British colonies to the United Kingdom (UK) between 1948 and 1971.
These individuals were invited by the British government to help rebuild the country after World War II and were promised a better life. The first wave of immigrants from Jamaica arrived aboard the HMT Empire Windrush, which gave its name to this generation.
However, members of the Windrush generation faced several challenges upon their arrival in the UK. Despite facing discrimination and prejudice, the Windrush generation refused to give up. They worked hard, day in and day out, to establish themselves in their new home. Some found jobs in healthcare, others in transportation, and some even became educators or politicians.
Their contributions to post-war Britain were immeasurable. They helped rebuild the country, and in turn, it became their home. Their resilience in the face of adversity is a testament to the human spirit and serves as an inspiration to us all.
A modern British identity
The impact of the Windrush generation extends far beyond the workforce – it encompasses the rich cultural heritage they brought with them. As Caribbean immigrants settled in the UK, they introduced their traditions, food, music, and style, infusing British culture with vibrant Caribbean influences.
One standout instance is the Notting Hill Carnival, a vibrant celebration of Caribbean culture that has grown into one of the largest street festivals in the world. This annual event now symbolizes an essential part of British culture, drawing millions of visitors from across the globe.
Moreover, the journey of the Windrush generation has shaped Britain’s understanding of multiculturalism and what it means to be a diverse and inclusive society. Their influence even extends to the arts, inspiring countless writers, musicians, and artists who have left their mark on the cultural scene. From poets like Linton Kwesi Johnson to musicians like Bob Marley and Jimmy Cliff, their impact redefined and enriched the cultural landscape of modern Britain.
The Windrush scandal
The UK’s ‘Hostile Environment‘ policy was implemented by the then Home Secretary, Theresa May, in 2012. This policy intended to make the UK unlivable for undocumented migrants, pushing them to leave. Sadly, the Windrush generation—who had lived in the UK for a long time ended up being caught up in this problem.
Many individuals who arrived in the UK as children on their parents’ passports found themselves in a difficult situation. The Home Office had destroyed thousands of important landing cards and other records, which made it impossible for them to obtain proper documentation to prove their right to remain in the UK. To make matters worse, the Home Office demanded at least one official document from every year of their residency before 1973, which was a daunting task.
As a result, these innocent people were falsely labeled as ‘illegal immigrants’ and ‘undocumented migrants,’ cruelly stripped of their access to housing, healthcare, bank accounts, and driving licenses. Many were placed in immigration detention, denied the right to travel abroad, threatened with forcible removal, and even deported back to countries they had barely known.
The Windrush scandal only made it to the headlines in the UK after The Guardian journalist, Amelia Gentleman, uncovered the appalling experiences of the victims. The public was outraged to learn that the government had callously turned its back on these hardworking members of British society, who had contributed significantly through their labor and tax payments.
The outcry led the UK Government to initiate a public inquiry and pledge compensation for the victims of this unjust debacle. However, the promises made by the government seem to have fallen short, leaving many victims in a state of despair. The lingering question remains—how many of those promised compensation have received it? The answer is disheartening.
The Home Affairs Select Committee, a prominent group of MPs, revealed in their November 2021 report that a staggering 94.2% of those thought to be eligible for compensation had yet to receive payment. This is an injustice that continues to affect the lives of many, including those who have passed away without receiving the compensation they were owed.
The struggle for justice and accountability continues. It’s a reminder that promises made must be kept, and that lasting change is necessary to prevent such injustices from happening again in the future.
Lessons from the Windrush generation
The Windrush generation has taught us valuable lessons about unity and the human spirit. Despite facing countless challenges and injustices, they have shown incredible strength and perseverance.
Their stories remind us of the importance of fighting against racism and discrimination. The Windrush generation’s struggle has shed light on the systemic issues that still exist in our society, and we must continue to address these structures.
Through their lives and experiences, we can learn the importance of empathy, kindness, and understanding towards others, and we can be reminded of our shared humanity. When we work together to overcome challenges and create opportunities for all, we can have a lasting impact.
Show your support
Would you like to take a moment to show your support? Sign the petition to improve the Windrush Compensation Scheme. By signing you can help make a difference and ensure that the UK government delivers on its promises to provide fair compensation for the Windrush generation. Spread the word, share the petition, and use #WindrushCompensation on social media. Together, let’s create a fairer future.