Raare Solutions
Unlocking Business Excellence with the Power of CRM

Maximizing the effectiveness of CRM campaigns is vital for achieving exceptional returns on investment in today's evolving business landscape. However, that only 75 cents of each dollar invested in CRM campaigns reach the intended customer base can be disheartening. This realization presents an exciting opportunity for growth and improvement. Partnering with a skilled CRM expert, businesses can access the expertise and guidance needed to elevate their campaigns to new levels of success.

Raare Solutions is a highly acclaimed operational CRM agency that specializes in CRM design and support, campaign orchestration, email execution, and analytics. Their primary focus is on fine-tuning customer engagement communications for brands, ensuring precise targeting of the intended current and future customers. By choosing Raare Solutions as your CRM partner, you may expect remarkable improvements in campaign effectiveness and return on investment (ROI).

Esther Poulsen, the founder, and CEO of Raare Solutions, emphasizes that the company’s success originates from the experience and expertise of a team built over the last decade. “We take pride in hiring seasoned professionals, many with over two decades’ of experience, to support the efforts of our clients to expand and elevate programs and minimize inefficiencies. With new tech, platforms, and tools such as generative AI, we know that the best is yet to come!”

Raare Solutions has established itself as a prominent player in two key segments of its target market: luxury consumers and customer acquisition. Through tailored messaging that resonates with the preferences of luxury consumers, the Raare Team helps brands and their agencies connect, engage, and retain clients. Their customer acquisition strategies harmonize with an agency’s creative vision to deliver personalized messages to the right audience at the right time.

Specializing in campaign design and execution services, Raare Solutions leverages leading CRM tools to optimize customer acquisition rates and enhance customer loyalty. Their analysts are well-versed in various enterprise platforms, including IBM, SAP, Adobe, Salesforce, and many mid-tier solutions. With their expertise in the automotive and retail sectors, Raare Solutions can effectively target clients and prospects through channels that increase engagement while managing costs.

Raare Solutions also offers a comprehensive audit of existing campaigns to identify obstacles to conversion. Conflicting opinions on customer engagement and acquisition strategies can hinder campaign effectiveness when multiple agencies are involved. The audit conducted by Raare Solutions uncovers inefficiencies and provides detailed recommendations to enhance the success rate of campaigns.

With a team of highly experienced staff focused on finding opportunities and efficiencies, Raare Solutions advises marketers on how to fix and optimize their programs.

Beyond campaign design and execution, Raare Solutions provides CRM consulting services such as project management, journey mapping, and business management. The Raare Diversity practice, recently launched, helps brands win client loyalty through the lens of culture, gender, and generation.

Raare Solutions continues to excel in email design and deployment services, maximizing visibility and readership. They leverage marketing technology platforms such as Selligent, Harmony, ExactTarget, Braze, and HubSpot, using dynamic content production capabilities to maximize the value of campaigns.

Raare executives value a collaborative workforce and foster a respectful and congenial work environment for their employees, ensuring high levels of satisfaction that contribute to industry-leading services. The company's commitment to diversity, equity, and inclusion is evident through empowering and elevating team members with diverse perspectives to achieve common success.

We take pride in hiring seasoned professionals, many with over two decades’ of experience, to support the efforts of our clients to expand and elevate programs and minimize inefficiencies. With new tech, platforms, and tools such as generative AI, we know that the best is yet to come!

The Raare Team is organized into three core groups: consulting, data, and delivery. Its consultative arm envisions the customer journey with clients, transforming technology and process into experiences and programs that inspire brand selection and loyalty. Its data team brings that vision to life through data integration and establishing linkages with workflows. The delivery team blends data and message, applying personalization and performance for effective campaign delivery. To ensure quality control, Raare Solutions assigns an experienced team member to verify initial output data, assess workflows, and ensure that campaign objectives are met or identify areas for improvement.

Despite operating as a fully remote company with team members in multiple US states and international locations, Raare Solutions maintains enthusiasm and energy among its professionals while executing the intricacies of marketing operations. This dedication to employee satisfaction is clear through the company's accolades for business excellence and recognition as a "best place to work." These efforts manifest into a track record of successful campaigns and client satisfaction, and long, rewarding business relationships.

With their skilled workforce and unwavering commitment to excellence, the “Raare Team” strives to be a rare and respected operational marketing partner, and is poised to transcend its boutique status and emerge as a pivotal player in the industry.