Today, as the COVID-19 pandemic continues to impact every business sector, marketing companies are seeking to capitalize on every opportunity that drives cost savings. And over the last five years, as automation emerged as the best way to minimize cumbersome and inefficient processes, a majority of marketing firms are shifting heavily into automating key operations. Currently, as social distancing guidelines dictate a decrease in on-prem staff, marketing automation is the perfect avenue to enable businesses in performing key tasks with minimal employees.
In light of these developments, marketing automation consulting and service offerings are also witnessing a surge in usage. These services include the consolidation of multiple channels and integration with marketing automation, and many more surefire ways to streamline and optimize various marketing activities. Another prime example of innovative marketing automation services is the data management and analytics, which are employed in tandem with AI and machine learning-based solutions to enable the identification of target audience users and their preferences. Similarly, the potential of newer technologies such as real-time communication, lead generation, and voice commands are set to revolutionize the marketing automation industry.
In this edition, MarTech Outlook has compiled top Marketing Automation Consulting/Services Companies that are revolutionizing this space. The featured companies are perfectly poised to help company executives make the right decision while adopting any marketing automation software or tools.
We present to you MarTech Outlook’s ‘Top 10 Marketing Automation Services/Consulting Companies – 2020.’