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 Sharpspring : The Next Step In Marketing's Digital Transformation: Revenue Growth Platforms

Top 10 Marketing Automation Solution Companies - 2021

Marketing Automation has been used by large corporations ever since it came to life. This phenomenon made its mark on marketing technology in a number of ways. Early solutions were (and mostly still are) robust, feature-rich, and consequently complex and expensive. All these made it hard for smaller companies to implement marketing automation. Even if a small business can afford marketing automation software they have a hard time getting true value out of it.

Every day, marketers are tasked with attracting, nurturing, and converting leads into great opportunities for Sales, which can be extremely difficult for one-person marketing departments. Traditionally, hitting these goals and getting real results required significant time and resources, but marketing automation is helping us alleviate these pain points.

Marketing automation software can help organisations plan and execute campaigns by automating the send of the most relevant messaging to the most suitable customers at the best possible time. These platforms can also help with reporting, so that marketers can determine what approaches have been most effective and refine their strategy accordingly.

A marketing automation platform offers greater alignment between these teams by bringing together the data they each hold. This allows them to share their knowledge and better understand what each is doing so they can co-operate on providing the best possible experience for the customer.

Marketing automation can also bring harmony between the sales and marketing teams by facilitating a two-way communication between them. If the sales team has a hand in determining how leads should be scored and contacted, they’ll have more faith in the marketing process. Conversely, marketing can gain a better understanding of the sales team’s challenges and how they have observed leads to respond to brand messaging, and so create their content marketing campaigns accordingly.

It all comes down to lead prioritization, which is definitely achievable within most MarTech stacks, but you and your team need to be informed, intentional, and proactive when scoring, nurturing, and managing your prospects and leads. Get the right people involved to ensure accurate, purposeful lead scoring and also identify those behaviors that should immediately alert sales about a potential opportunity. Once you and your team have made those decisions, make sure to update your marketing automation platform and CRM accordingly and then test those updates to ensure accurate lead management.

We present to you, “Top 10 Marketing Automation Solution Companies - 2021.”

    Marketing Automation Solutions Companies

  • Founded in 2010, ClickDimensions is the leading marketing platform for Microsoft Dynamics, with more than 3,700 customers around the globe and a partner network that spans 76 countries today. As The Marketing Cloud for Microsoft Dynamics™, ClickDimensions is redefining how marketers work and attain results with the only unified marketing technology, analytics and services platform in the market – all made exclusively for and natively built within Dynamics

    clickdimensions.com

  • Higher Logic is an industry leader in cloud-based engagement platforms. The firm’s data-driven approach gives organizations an expanded suite of engagement capabilities, including online communities and marketing automation. From the initial web visit to renewal and ongoing engagement, they help track and manage interactions along each stage of the digital customer experience. Organizations worldwide use Higher Logic to bring people all together, by giving their community a home where they can interact, share ideas, answer questions, and stay connected

    www.higherlogic.com

  • Knorex provides a machine-learning powered cloud marketing platform to help marketers to automate and optimize their digital marketing across multiple marketing channels

    www.knorex.com

  • SharpSpring (NASDAQ: SHSP) is a rapidly growing, highly-rated global provider of affordable marketing automation delivered via a cloud-based Software-as-a Service (SaaS) platform. Thousands of businesses around the world rely on SharpSpring to generate leads, improve conversions to sales, and drive higher returns on marketing investments. Known for its innovation, open architecture and free customer support, SharpSpring offers flexible contracts at a fraction of the price of competitors, making it an easy choice for growing businesses and digital marketing agencies

    sharpspring.com

  • Act

    Act

    Act! provides CRM and marketing automation in one so you can market like a pro, turn leads into sales, and win raving fans for life. Get on the path to growth! Helps achieve sales and marketing greatness with the all-in-one solution designed just for small and midsized businesses. Grow as you go with affordable options perfect for your unique business—no matter where you are on your journey

  • ActiveCampaign

    ActiveCampaign

    ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences. ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 145,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text

  • AgileCRM

    AgileCRM

    Agile CRM is the world’s first fully integrated sales, marketing and service suite – an All-in-One CRM for small businesses with full sales, marketing and service automation functionality. Agile CRM is used and trusted by over 15,000 customers globally to generate & nurture leads, close deals and support customers. Besides its headquarters in Dallas, Texas, USA. Agile CRM maintains offices in India and the Philippines

  • Bridgeline

    Bridgeline

    Bridgeline Digital provides solutions that transform how brands interact with their customers. Bridging the gaps between marketing, content, commerce, social & insights. Bridgeline enables marketers to deliver exceptional customer experiences. Engage prospects and build customer relationships across multiple channels – empowering you to: attract, engage, nurture & convert! Bridgeline Digital helps customers maximize the performance of their complete digital experience – from websites and intranets to online stores and marketing campaigns. Bridgeline enables customers to maximize revenue, improve customer loyalty, enhance employee knowledge, and reduce operational costs

  • dotdigital

    dotdigital

    Founded in a London pub in 1999, they have come a long way to get here. Today, dotdigital has over 350 employees and offices across four continents. Their aim is simple. To empower marketers to achieve their goals in faster and smarter ways. dotdigital’s easy-to-use Engagement Cloud combines powerful technology with passionate people to deliver an unbeatable service

  • Net Results Marketing Automation

    Net Results Marketing Automation

    Experience the Net-Results Marketing Automation Platform — all the features client’s need, with the support they want, at a price they will love. Execute on the digital marketing strategy with the features and technical flexibility clients need to make their marketing campaigns really work. Plus, Net-Results’ best-in-class tactical consultation, training, and support is always included, no extra cost